About Us
Ask, Listen, Learn: Kids and Alcohol Don't Mix empowers kids to say "YES" to a healthy lifestyle and "NO" to underage drinking.
The Century Council, a national not-for-profit dedicated to fighting drunk driving and underage drinking, developed Ask Listen Learn alongside a team of educators and psychologists specializing in middle school-aged students in 2003. A creative, multimedia program, Ask, Listen, Learn continues The Century Council's longstanding commitment to American youth following the retired initiative Ready or Not®: Talking With Kids About Alcohol.
Ask Listen Learn provides middle school-aged kids and their parents with information about the dangers of underage drinking. A new interactive physical fitness and educational Ask, Listen, Learn Interactive Activity, along with strong new partnerships with Sports Illustrated KIDS and PE4Life will allow The Century Council to distribute the program to schools and community organizations across the country.
Ask, Listen, Learn Team members, are students involved in athletics, academics, and/or their community who pledge to say "YES" to a healthy lifestyle and "NO" to underage drinking. Kids learn more about this important issue by learning from SuperStars, elite athletes such as short track speed skater Apolo Anton Ohno and professional snowboarder Gretchen Bleiler, who act as role models and interact with kids on how and why they make smart decisions. Visitors to Ask, Listen, Learn can play online educational games and download activities to learn more about the importance of making healthy choices.
Download the Facilitator's Guide for our new Ask, Listen, Learn interactive activity now!
Evaluation
Teenage Research Unlimited (TRU) performed an independent evaluation of Ask, Listen, Learn. Both quantitative and qualitative measures were used to determine if the key concepts and themes presented in program materials achieved the initial objectives of the program – facilitating conversations between parents and their children and providing substantive information for parents and children to discuss underage drinking. Overwhelmingly parents and kids responded that the program encouraged them to talk about underage drinking and provided them with information they needed to understand more about the consequences of underage drinking.
Highlights from Youth Evaluation:
• 84% of kids said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
• 86% said they would consider reading the brochure without the survey
• 81% said brochure made them think and 78% said it has a lot of important information
• 92% said mom is their number one source of information about alcohol
Highlights from Parent Evaluation:
• 70% of parents and half of kids said they discussed alcohol after receiving Ask, Listen, Learn survey
• 92% said the Ask, Listen, Learn brochure helped facilitate a conversation about alcohol
• 66% said they would consider reading the brochure without the survey
• 88% said brochure made them think
Click here to learn more about The Century Council.